The Lego brand was founded in Denmark and has a history of 65 years. It has to be traced back to its origins. The use of the trademark “LEGO” began in 1934 with the Danish word “LEg GOdt”, meaning “play well”, and the name quickly became synonymous with LEGO’s quality toys produced at the toy factory in Billund. Founder Ole Kirk Christiansen once held a name-collection campaign for the toy factory and the wooden toys produced inside the company, and his proposal was chosen last time, but the trademark was not legally registered in Denmark until 1954. Over the years, the “LEGO” icon has changed in many forms. The latest icon was produced in 1998. It was slightly adjusted based on the 1973 version, making it easier to spread and recognize in the media. The staff of “LEGO” is accompanied by the continuous increase in the scale and popularity of LEGO. The “weapons” in the hands are derived from Danish toys – building blocks, through different combinations of different people, even different ingenuity of the same person. Lego bricks can build a different world. Simple objects not only create a wonderful world for children but every child who sees it can’t resist such a huge temptation. Therefore, in European and American families, Lego toys have always enjoyed a high reputation, even in Asia, there are quite a lot of things. The user, just because of the price, slowed it further into the market.
2. Beautiful baby
Zhengzhou Beautiful Baby Animation Culture Co., Ltd., founded in 1997, is a large-scale animation plush supplies chain promotion organization integrating R&D, production and promotion of fashion animation derivatives. With the effective management mechanism and characteristic brand strategy established over the past ten years, we adhere to the business philosophy of “integrity management, profit creation, and profit sharing” and follow the development of “professionalization, scale, standardization, and standardization”. The idea, through the in-depth analysis of the operating model, successfully introduced a new CI identification and process re-engineering, and smooth implementation. Major breakthroughs have been made in logistics support, market operations, and product construction. “Pretty Baby” stood out in the fierce market competition and became the brand leader in the domestic plush industry.
Beautiful baby, a new definition of plush toys, the concept of plush companion, its unique advanced product positioning: childlike, simple, stylish product style; warm, happy, beautiful store image, wonderful interpretation of joy, warmth and The main theme of love brand. At present, there are more than 100 chain stores in the country, which is the largest genuine plush toy sales platform in China. “Pretty Baby” currently has few competitors, which has created a large market space and profit margin for joining and has a trend of “fleece companion, lifelong companionship” in the country.
Playskool is a sub-brand under Hasbro in the United States. Founded in the 1920s, Hasbro is currently the world’s second-largest toy manufacturer with several world-renowned toy collections. Because they are brave enough to be senior design experts, the company’s products have won numerous awards internationally! According to the different characteristics and ability training needs of children at different stages, they designed toys suitable for different stages of the baby. On the one hand, the baby has fun from the toys, and more importantly, the baby’s various abilities have been trained to make the baby smarter. lovely.
Sassy is a specialized company that inspires intelligence and design toys for infants and children aged 0-3. It has participated in many international children’s intelligent inspirational toys competitions and has won many trophies. The most praiseworthy is that Sassy’s rigor in making toys is beyond the reach of many toy manufacturers. For example, infants like to put toys in their mouths, so all Sassy products use edible color pigments. And Sassy is not only a water bib, a modeling nail clipper, a temperature-changing spoon, or even a convenient three-in-one snack box… and so on, so that Sassy is not only a baby’s friend but also the most intimate helper of parents.
The world’s first toy brand – Fisherprice, the United States, is an infant toy brand from the United States, tailored by Mattel for the baby, the sister brand has a world-renowned Barbie doll. The Fisher brand is suitable for children aged 0-5 and has a history of 74 years. Mattel’s Fisher-Price series is dedicated to providing high-quality, age-appropriate products, while also paying attention to the value and benefits of toy games, to children’s development, safety and how to use the products when guiding parents. Therefore, Fisher Toys is now the world. The first brand of infant toys.