Have you ever walked through a shop or gift shop, it feels like someone is watching you, just turned around and immediately connected with a teddy bear? Properly placed plush toys can attract customers and encourage consumers to increase purchases, and Let them want to go back to your store.
For this special purpose, there are dedicated teams and companies dedicated to sales strategies.
While each product is unique and may benefit from specific sales techniques, here are some general guidelines for successfully presenting your next luxury project.
Stuffed animals sales strategy
Many plush toy manufacturers will say that a good display depends on a good grouping, and we agree. Plush toys can be displayed together in a variety of ways. Typical combinations include price points, brands, or personalities. We recommend grouping plush toys by brand and each company has a unique display. This way, your customers will begin to recognize and appreciate the nuances of each line based on the stuffed animal manufacturer. This is also a way to measure product performance.
Plush toys are best for seasonal displays. Whether they are the stars of this show, or to emphasize other products, or to evoke a special feeling, plush toys are the perfect gift for Christmas, Easter, Valentine’s Day, Mother’s Day and graduation ceremony. Seasonal displays take time and planning to achieve, but the emotions that appeal to customers and the connection to specific festivals are worthwhile.
Retailers and gift shops will benefit from the display of various products regardless of the season. If you show a wide range of products, from babies and seasonal items to classic teddy bears and popular images, even if they don’t buy the goods immediately, customers are more likely to visit again.
Attract your customers
It is important to consider your customers before setting up different displays. This is challenging because plush attracts so many viewers. The key is to place plush toys in places that children and adults can reach, and styles and designs can appeal to people of all ages. Small rooms, small boxes, and other creative spaces are great for kids, and enthusiastic plush collectors may be looking for a more organized show. Seek a balance between creativity and feature display to maximize the performance of your plush products.
There are many reasons why people have connections with plush toys—softness, ability, and the ability to inspire childhood memories. However, nothing is as powerful as expressive eyes and facial features. Make sure your plush toys are consistent with the customers in the store.
With its long and legendary history, teddy bears, like other plush toys, are innovative and season-friendly, and plush toys will continue to offer your customers unparalleled shopping opportunities. After the design and production process, the strength of the plush will not stop. Be sure to create, test, and review sales strategies to ensure you always maximize the retail performance of your plush toys.