As an important country for the production and export of stuffed animals, China has a large export volume of stuffed animals, but China’s stuffed animals lack their own brands. Most of the exported stuffed animals are produced for other countries. It will directly reduce the profit of toy exports, which is not conducive to the long-term development of toy manufacturers. In view of the above situation, China’s toy manufacturing must also strive to change the current dilemma, enhance its own technology and brand, carry out industrial upgrading and integration, and continuously enhance its international competitiveness.
1. China’s toy manufacturing enterprises must carry out research and development of new brand products and enhance their own independent innovation capabilities.
Because China’s toy manufacturing industry lacks its own brand, and SMEs are mostly, most companies have a lack of technology and funds. It is difficult to compete with those international toy brands, so they must improve their competitiveness. If you want to improve your own strength, the first thing you must do is to integrate the industry, and the enterprises in the region will merge with each other to form a large enterprise or a cluster of small and medium-sized enterprises. Strengths, better research, and development of independent brands creating a toy brand belonging to China to continuously improve the competitiveness of China’s stuffed animals in the international toy market.
2. Improve the technical level of China’s toy manufacturing industry
To improve the technical level of the toy manufacturing industry and cultivate professional talents, we can fundamentally promote the development of the entire toy manufacturing industry. We can adopt the school-enterprise cooperation method according to actual needs so that the school can cultivate a number of toy design aspects according to the needs of enterprises. Talents, opening toy design majors in more schools, accumulating knowledge and talents, and training to design personnel in the fields of materials, chemicals, electronics, and acoustics, thus continuously improving the ability of the toy manufacturing industry to create independently. And the ability to sustain development.
3. Do a good job in the transition period and pay attention to the new regulations on toy imports in developed capitalist countries.
The new regulations have brought great difficulties to China’s export of stuffed animals. Enterprises must meet the prescribed standards in order to better export soft toys. In the process of production, enterprises should not only pay attention to technological innovation but also must pay attention to it. Changes in relevant international systems, and related adjustments and improvements in accordance with the needs of the system, better do a good job in docking and tracking, to ensure that the products produced meet the needs of exports. When enterprises are engaged in toy production, they must control the production process to ensure that the materials and processes used in the production process are in compliance with international standards, and the raw materials are strictly controlled. Only the produced stuffed animals are in line with the export. If necessary, it will be able to export better and avoid unnecessary economic losses caused by the recall. In addition, the government must also guide the work in advance, and provide reasonable guidance to enterprises to better pay attention to some relevant international laws and regulations and new standards, and timely collect new foreign laws and technologies. After careful research, the government should also strengthen the supervision of the quality of the toy production process, and establish a sound management system to improve the quality of toy production and help enterprises better adapt to new standards and regulations.
4. The government should support enterprises related to toy manufacturing
Facing the current situation of the sluggish toy manufacturing industry, in order to better develop the toy manufacturing industry, it is necessary for the government to take certain support measures according to the actual situation. And this support measures can include government subsidies, relief funds, tax reductions, and government credit guarantees. This support can awaken the company to certain economic support, avoid the situation of capital chain breakage in the production and sales process, and help the enterprise to overcome the current difficulties to a certain extent. In addition, the government must invest more funds. Encourage training, train the labor force, increase the protection of intellectual property rights, and set up relevant venture capital funds for the toy industry according to actual needs, and continuously help the toy manufacturing industry to expand its production scale and better expand the market. Improve the good social environment for the domestic sales and upgrading of toy manufacturing companies.
5. Constantly carry out the active development of diversified markets
With the establishment and development of the socialist market economy, China’s economic level has been greatly improved. In the total expenditure of people, the expenditure on toys has also been greatly improved. Therefore, in order to develop in the long run, enterprises should carefully study the consumption situation and trends of the domestic toy market, appropriately expand the domestic market, and reduce the dependence on the European and American toy market, thereby reducing the possible trade risks. In addition, the Chinese government should continue to improve the domestic toy certification system, so as to continuously create better conditions for the sale of stuffed animals.
6. Fully recognize the importance of packaging
Most of the evaluations of Chinese toys in the world are first-class products, second-class packaging, and third-class prices. It can also be seen that the importance of packaging for toy sales can also reflect the backwardness of China’s toy packaging. When carrying out toy packaging, the packaging of the toy is not enough, the protection of the toy is not enough at the time of packaging, and there is no additional function such as protecting the environment and the promotion function of the product. In these aspects, the packaging of the toy in our country is required. Far behind toys from other countries. And if you want to better develop the international market, you must pay attention to the packaging, and ensure that the function and aesthetics of the packaging can meet the international needs. In the process of packaging improvement, we must pay attention to the packaging design to reflect the core content of the stuffed animal, can reflect the quality of the product itself, and ensure that the packaging can better promote the product. The improvement of packaging level plays an important role in improving the reputation, grade, and price of stuffed animals, ensuring that plush toy manufacturers can open up more markets, gain more profits, and promote the long-term development of China’s toy manufacturing industry.
stuffed animals are inseparable from animation, games, education, electronics and film and television industries, and the development of plush toy manufacturing industry can also provide more jobs, which is conducive to solving the increasingly serious employment problems in our country. Therefore, it is necessary to pay attention to it and pay attention to it. In the process of its development, it should help toy manufacturers to solve some practical problems and promote their upgrading and transformation, so as to continuously promote economic development.